Hello world, welcome to my humble online space.
I’m Jose Uzcategui, web analytics and performance marketing professional. I spend my time exploring and advising on how to gather and use data to drive businesses online.
I mostly delve in Google products (Google 360, BigQuery, Compute…) but increasingly branching out. Earlier this year (2018) I achieved my AWS Certified Solutions Architect Associate certification. This space is moving fast, so I’ll always be looking to adapt.
Throughout my career I’ve been lucky to work at a few very talented agencies and be part of great organizations like ASICS Corporation and Amazon. I’ve dipped my hand into enterprise web analytics, CRO, SEO, paid marketing and the usual performance marketing suspects.
Beyond work, some personal topics of conversations I like to engage: squash, cooking tips and personal finance. Some of the topics that might end up in this site.
A shout-out to Tokyo, my most recent home. To Vancouver, which after 14 years living there it will always be home as well. And also my first home of Caracas, Venezuela, where I grew up.
Most importantly, a quick thank you to all the people in my life.