The first week of May has been a rather eventful one – and I actually say that in this video. So I made a summary of all the things you’ll be hearing about when meeting me these days – social media, business networking, career advancements, and family celebration news have come together. Here’s the summary:
Captions on Your Videos Help Your SEO/SEM
I’ve already talked about videos on your site and how important it is for you to have one or two laying around. The problem is that, even though video enhances user experience, search engines and some visitors are not able to understand video content. That’s where captions come in. Adding captions to your video will […]
This is a Tweetup (in Vancouver)
What is a “tweetup”? Regardless of how I answer this question, tweetups are a terrifying concept to those of haven’t experienced one … a gathering of nerdy people talking about Twitter and iPhone apps – the horror! Last Friday I went to a tweetup in Vancouver organized by @netchick and… it’s better if I just […]
Net Tuesday Vancouver – April 09
This week was my second time at the Net Tuesday Meetup, a popular meetup for “social media and Web innovators.” Net Tuesday might be one of the best meetups to learn about social media in Vancouver, from the basics to the nerdy. This month’s format was rather interesting. Four presenters, each at different corner of […]
SEO Basics: You Can’t Pay Google to Be 1st
I keep meeting people who still believe you can pay Google to influence search results. Well, can you? Yes and no. When you make a search query in Google you get (a) unpaid “search results” and (b) paid “AdWords ads.”
On Calculating ROI for Social Media
It’s true, social media is a tough sell for business – and understandably so. Execs want numbers, data, percentages… something other than opinions on how spending time and resources on Facebook or Twitter is worth the money – ROI. To illustrate, allow me to share a brief conversation I had last week.
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