Jose Uzcategui

Digital analytics, performance marketing and personal anecdotes.

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Book: “Revenge of The Tipping Point”

June 10, 2025 by Jose Uzcategui Leave a Comment

After the last book, this book felt fairly easy to go through. Malcolm Gladwell is such a good story teller. I listened to the audio book, and it was enjoyable to hear. He even adds some nice guitar backgrounds for dramatic effects in or smoother transitions. The book talks about how the stories we consume […]

Filed Under: Internet Marketing

Book: “Lord of Finance” – Thumbs Up

June 6, 2025 by Jose Uzcategui Leave a Comment

Finally, I finished listening to Lords of Finance: The Bankers Who Broke the World. (Longer book than I was expecting). This book came recommended by a friend who I find has immense knowledge on economics – not only world related events, but personal strategies as well. The suggestion came after having talking about the gold […]

Filed Under: Internet Marketing

Big Changes – Japan, We’re Back!

February 26, 2025 by Jose Uzcategui Leave a Comment

Caminante, son tus huellasel camino y nada más;Caminante, no hay camino,se hace camino al andar.Al andar se hace el camino,y al volver la vista atrásse ve la senda que nuncase ha de volver a pisar.Caminante no hay caminosino estelas en la mar. Antonio Machado We arrived February 24 from Ottawa. Kumagaya. Tokyo. Ayudante. It feels […]

Filed Under: Personal

Renewed My Google Cloud Professional Data Engineering

November 28, 2024 by Jose Uzcategui Leave a Comment

Google Cloud Certified Logo

It’s a PASS! This week I successfully renewed my Google Cloud Professional Data Engineer certification. Yay for me, because this one is not easy. This professional certification requires a real closed-book test either at a designated place or at home, proctored (being watched over camera and screen monitoring). No asking GPT in the extra monitor, […]

Filed Under: Internet Marketing

Reflections On “Quit” (Book) – Great Read

November 19, 2024 by Jose Uzcategui Leave a Comment

Every now and then, we come across a book that resonates deeply, arriving at just the right time. For me, that book in 2024 was Quit by Annie Duke. Published in 2022, I only wish I had read it sooner. The full title is Quit: The Power of Knowing When to Walk Away. As the […]

Filed Under: Internet Marketing

[Video] Toronto From Above

March 26, 2024 by Jose Uzcategui Leave a Comment

screenshot-of-video-toronto

Going to Toronto has become almost a monthly thing. I typically go by train because the two times I’ve gone by plane I’ve been delayed by several hours. The last time I was there I was delayed by 7 hours. The silver lining, a beautiful view of Toronto from the plane. I was tired, enjoying […]

Filed Under: Internet Marketing

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