Jose Uzcategui

Digital analytics, performance marketing and personal anecdotes.

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Book: “Careless People” by Sarah Wynn-Williams

August 27, 2025 by Jose Uzcategui Leave a Comment

Well, that was something else. I started listening to this book on the way back from Fujiyoshida (富士吉田) thinking. The book is about someone’s experience at Facebook, social media, policy… just the type of stories that I enjoy and make my 7 and 9 year old go to sleep. I had to stop at the […]

Filed Under: Personal Tagged With: book review

Book: “Revenge of The Tipping Point”

June 10, 2025 by Jose Uzcategui Leave a Comment

After the last book, this book felt fairly easy to go through. Malcolm Gladwell is such a good story teller. I listened to the audio book, and it was enjoyable to hear. He even adds some nice guitar backgrounds for dramatic effects in or smoother transitions. The book talks about how the stories we consume […]

Filed Under: Internet Marketing

Book: “Lord of Finance” – Thumbs Up

June 6, 2025 by Jose Uzcategui Leave a Comment

Finally, I finished listening to Lords of Finance: The Bankers Who Broke the World. (Longer book than I was expecting). This book came recommended by a friend who I find has immense knowledge on economics – not only world related events, but personal strategies as well. The suggestion came after having talking about the gold […]

Filed Under: Internet Marketing

Big Changes – Japan, We’re Back!

February 26, 2025 by Jose Uzcategui Leave a Comment

Caminante, son tus huellasel camino y nada más;Caminante, no hay camino,se hace camino al andar.Al andar se hace el camino,y al volver la vista atrásse ve la senda que nuncase ha de volver a pisar.Caminante no hay caminosino estelas en la mar. Antonio Machado We arrived February 24 from Ottawa. Kumagaya. Tokyo. Ayudante. It feels […]

Filed Under: Personal

Renewed My Google Cloud Professional Data Engineering

November 28, 2024 by Jose Uzcategui Leave a Comment

Google Cloud Certified Logo

It’s a PASS! This week I successfully renewed my Google Cloud Professional Data Engineer certification. Yay for me, because this one is not easy. This professional certification requires a real closed-book test either at a designated place or at home, proctored (being watched over camera and screen monitoring). No asking GPT in the extra monitor, […]

Filed Under: Internet Marketing

Reflections On “Quit” (Book) – Great Read

November 19, 2024 by Jose Uzcategui Leave a Comment

Every now and then, we come across a book that resonates deeply, arriving at just the right time. For me, that book in 2024 was Quit by Annie Duke. Published in 2022, I only wish I had read it sooner. The full title is Quit: The Power of Knowing When to Walk Away. As the […]

Filed Under: Internet Marketing

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