Jose Uzcategui's Digital Space
Hello world, I’m Jose Uzcategui. I help brands grow through paid media, and I make sure every campaign is backed by measurement you can trust. Today I do that as a Sr. Consultant at Ayudante in Tokyo, working with clients in Japan and around the world.
Over more than fifteen years I’ve been on both sides of the table. In-house, I led global analytics and conversion optimization at ASICS and drove Prime membership growth at Amazon Japan. As a consultant, I’ve worked alongside world-class agencies and with clients of all sizes, and led Ayudante’s expansion into North America. The thread through all of it: know what you can measure, test what’s uncertain, and put budget where it actually drives growth.
On the personal side, I’m always happy to talk about home cooking, learning how to be a parent (still learning), personal finance, and squash, which I used to play a lot more than I do now.
Most importantly, a quick thank you to all the people in my life. You know who you are.
