Jose Uzcategui

Digital analytics, performance marketing and personal anecdotes.

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Documenting Injuries of January, 2026

January 19, 2026 by Jose Uzcategui Leave a Comment

Seems it’s best to pile up the injuries at the start of the year. I hurt my back a little carrying my daughter on my back while doing a full sprint. Two days after I hurt it a lot with a misstep on the sidewalk, really banging my back on the same side where it […]

Filed Under: Internet Marketing

Reviewing 2025, Planning 2026

January 19, 2026 by Jose Uzcategui Leave a Comment

It’s the fourth day of 2026, time to review where I’ve been and where I want to go. Every year I do this. Take time to think about the last 12 months, recalibrate, check priorities, and pause. Most of the time it comes with some amount of “I’m completely lost” and a pinch of “…but […]

Filed Under: Internet Marketing

Personal sGTM and Google Tag Gateway for Advertisers Shenanigans

October 7, 2025 by Jose Uzcategui Leave a Comment

Preface: this post is just a personal note, not an implementation guide. I’ve been ringing the bell for Google Gateway for Advertisers for some time, excited about the possibility to address the ITP issue in iOS without much technical investment. That was until I was corrected by our tech team that, even though cookies are […]

Filed Under: Internet Marketing

Book: “Careless People” by Sarah Wynn-Williams

August 27, 2025 by Jose Uzcategui Leave a Comment

Well, that was something else. I started listening to this book on the way back from Fujiyoshida (富士吉田) thinking. The book is about someone’s experience at Facebook, social media, policy… just the type of stories that I enjoy and make my 7 and 9 year old go to sleep. I had to stop at the […]

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Book: “Revenge of The Tipping Point”

June 10, 2025 by Jose Uzcategui Leave a Comment

After the last book, this book felt fairly easy to go through. Malcolm Gladwell is such a good story teller. I listened to the audio book, and it was enjoyable to hear. He even adds some nice guitar backgrounds for dramatic effects in or smoother transitions. The book talks about how the stories we consume […]

Filed Under: Internet Marketing

Book: “Lord of Finance” – Thumbs Up

June 6, 2025 by Jose Uzcategui Leave a Comment

Finally, I finished listening to Lords of Finance: The Bankers Who Broke the World. (Longer book than I was expecting). This book came recommended by a friend who I find has immense knowledge on economics – not only world related events, but personal strategies as well. The suggestion came after having talking about the gold […]

Filed Under: Internet Marketing

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