#Analytics

Personal sGTM and Google Tag Gateway for Advertisers Shenanigans

Oct 7, 2025 · Internet Marketing, Web Analysis

A practical comparison of Google Tag Gateway, self-hosted Cloud Run sGTM, and Stape. What 60 days of concurrent data revealed about data lift, attribution traps, and cloud costs.

Google Cloud Developer's Cheat Sheet Image

Aug 21, 2019 · Internet Marketing

On Digital Analytics and The Cloud

Sep 20, 2018 · Internet Marketing

Google Seminars for Success - Thank You Atlanta!

Apr 3, 2012 · Events, Internet Marketing

Segmenting Experiences - Guest Posted on Online-behavior.com

Jan 19, 2012 · Internet Marketing

Followup Report: YellowPages 360 Solution Keyword Experiment

Apr 8, 2011 · Internet Marketing

Adobe Acquires Omniture!

Oct 27, 2009 · Internet Marketing

Imagine a PDF document with some kind of cookie that could tell you how many times it has been opened! Sounds cool right? Well, it could happen soon. Adobe (the ones behind Acrobat, Photoshop, Dreamweaver, ColdFusion and a bunch of other cool software) has officially acquired Omniture (the web analytics software).

How Would You Convince This Client The Effort Worked?

Jul 19, 2009 · Internet Marketing, Questions

A friend of mine, let’s call him Rick, just shared a little dilemma with me - and then with you. Rick is dealing with a difficult client and wants your opinion.

Basics: How to Install Google Analytics on Wordpress

Jun 5, 2009 · Internet Marketing, Social Media

Here's a nice video on how to install Google Analytics on your Wordpress Blog.

Passed the Google Analytics Individual Qualification Exam!!!

Jun 1, 2009 · Internet Marketing, Personal

Yes, the Google Analytics Individual Qualification (GAIQ) exam exists, and I just passed it! Indeed I've been polishing my skills. First, the Advanced SEO Certification I mentioned on my last posts; this week was the GAIQ; and next will be...shhh, it's a secret. I enjoy learning new things, which is good since constant learning and Internet marketing go hand and hand.

On Calculating ROI for Social Media

Apr 18, 2009 · Internet Marketing, Social Media

It’s true, social media is a tough sell for business - and understandably so. Execs want numbers, data, percentages… something other than opinions on how spending time and resources on Facebook or Twitter is worth the money - ROI. To illustrate, allow me to share a brief conversation I had last week.

You Will Want This Metric Tool

Mar 24, 2009 · Internet Marketing, Social Media