Here’s an interesting situation brought to me by my good friend, Jane Doe. She’s an academic pursuing a PhD in political philosophy by day and going after a dancing hobby by night. Jane wants to start using social media for both; (a) to follow other academics and help build his reputation as a political philosopher […]
Red Carded by a Vancouver Whitecaps Guerrilla Ref!
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Trust – Another Reason To Be Out There
Last night at Third Tuesday Vancouver Nate Elliot (http://nate-elliott.com), a market researcher and Principal Analyst at Forrester, gave a great presentation on social media and “influence”. He covered many interesting points, but the one thing that stood out above all others for me: “People trust other consumers more than they trust ads OR third party […]
Groups on TweetDeck – what are yours?
A common mistake most of us make when joining Twitter is using twitter.com. Then we discover applications like TweetDeck, go “aaaahhhh,” and start funneling tweets into groups. I’ve thought of a few ways to organize these groups – numbered (1,2,3,4); US threat-style colours (green, orange, red); descriptive (close friends, news, hot bloggers) – and wonder […]
Casecamp Vancouver – Good Stuff
Today I attended Casecamp. It was an “unconference” – that is, a conference without a set agenda – on what I think was marketing and entrepreneurship. The were four presenters, listed bellow, which gave 15-minute, um, presentations. The crowd seemed more than 50 people and mostly first timers – including me. Entrepreneurship was the common […]
Divide and Conquer (and Marketing)
A couple of days ago I got into a bit of a heated discussion about online marketing strategies. My partner, a young woman who I’ll call Lisa, defended the idea that the “dividing and conquer” marketing strategy is not the best idea for what she wanted to do – *gasp!* According to her, it would […]
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