Jose Uzcategui

Digital analytics, performance marketing and personal anecdotes.

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I read a fantasy book: “A Wizard of Earthsea”

July 14, 2021 by Jose Uzcategui Leave a Comment

earth-sea cover

I didn’t grow up as an avid book reader, but still enjoy it. Most of the books I read are about my profession, business, biographies, or something that has some learning to it. There is a part of me that ties reading to some type of study or self-improvement, not entertainment. This is nonsense; I […]

Filed Under: Personal Tagged With: books, not work

It’s Graduation Weekend! Join My Virtual Commencement Ceremony!

May 14, 2021 by Jose Uzcategui Leave a Comment

This weekend is my long awaited commencement ceremony – MET Boston University class of 2021 – my class! Masters of Science in Computer Information System with a concentration in Data Analytics. What?! It’s awesome. Yes, allow me to boast at least for the weekend. Want to attend? Not a problem. The first prerecorded ceremony for […]

Filed Under: Personal

The lifetime of AE Jeans Post On LinkedIn

April 20, 2021 by Jose Uzcategui Leave a Comment

A few moments ago I posted the article below on LinkedIn. It is my first time creating an article on LinkedIn, rather than posting writings from here. While I am not a fan of creating articles in platforms I don’t control, I am curious on the effects. The complete article can be found here: How […]

Filed Under: Internet Marketing, Personal

Thoughts from a Nelson Mandela Biography

January 17, 2021 by Jose Uzcategui Leave a Comment

Nelson Mandela

During these holidays I got a random book from the local library – a biography of Nelson Mandela.  What a short but intense story. Having grown up in Venezuela and lived most of my adult life in Canada and Japan I probably have not been exposed to blatant racism like in some countries – like […]

Filed Under: Personal Tagged With: books

Thoughts on COVID-19 Coronavirus Pandemic

March 12, 2020 by Jose Uzcategui Leave a Comment

This is just a memo. It is mid-March and I think it is worth writing a few words of what is happening: a pandemic. Something I have not experienced before. In some places also a pandemonium. What information do I have at this moment? The virus originated in a “wet market” in Wuhan. The type […]

Filed Under: Personal

Thoughts On ‘Shoe Dog’, The Story of Nike’s Beginnings

November 10, 2019 by Jose Uzcategui Leave a Comment

This week I finished reading “Shoe Dog”, the memoir by creator of Nike. I enjoyed it, a mix of entertaining and motivating stories. I’ve heard that most entrepreneurs say that, if they knew all the risks and hardships they would have to face before hand, they would likely not go through it. This book. Yes, […]

Filed Under: Personal Tagged With: books

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