Jose Uzcategui

Digital analytics, performance marketing and personal anecdotes.

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My Turn: I Got COVID

June 27, 2022 by Jose Uzcategui Leave a Comment

Last week I went to one of the biggest conferences I have ever been Collision Conference 2022 – more than 35,000 attendees. The venue was huge. Everyone was excited to get together in what for many of us was the first “post-covid” event. Of course, no one was wearing masks… not the speakers, not the […]

Filed Under: Internet Marketing

Reporting Earthquakes with the Richter Scale is Useless

March 17, 2022 by Jose Uzcategui Leave a Comment

It must be said again, reporting the strength of an earthquake with the Richter Scale is useless and confusing. Seriously folks, last night a Magnitude 7.4 earthquake hit Tokyo. You might have seen it in the news. 7.4? The first thing to do after seeing that number is to research where it was felt, if […]

Filed Under: Internet Marketing

We’re Moving To Canada!

March 3, 2022 by Jose Uzcategui Leave a Comment

After 8 fantastic years in Japan, we are moving back to Canada! We are as excited as we are nervous about the move to our new hometown, Ottawa, Kanata area. The move is mid-April but posting this a few weeks early in case it is possible to do a symbolic kampai with some of you. […]

Filed Under: Internet Marketing

Thoughts on Google Analytics 4 – Pains and Opportunity

February 24, 2022 by Jose Uzcategui Leave a Comment

For those of us in the digital analytics the last year or so have been focused on the newest version of Google Analytics: Google Analytics 4. To be candid, GA4 has been a pain. The launch felt rushed, the transition seems pushy, expectations misaligned, and bugs with no documentation at every turn. I was an […]

Filed Under: Internet Marketing

My Experience: Master of Science in Computer Information Systems at Boston University

July 14, 2021 by Jose Uzcategui Leave a Comment

boston univeristy dimploma for jose

In 2018 I mentioned how I was taking steps towards a bigger plan. Well, this was it. March 19, 2019 This month I got accepted to the Masters of Science, Computer Information Systems at Boston University. Today is the start of the first class. This is my experience.  First, I must start by confessing I […]

Filed Under: Personal

I read a fantasy book: “A Wizard of Earthsea”

July 14, 2021 by Jose Uzcategui Leave a Comment

earth-sea cover

I didn’t grow up as an avid book reader, but still enjoy it. Most of the books I read are about my profession, business, biographies, or something that has some learning to it. There is a part of me that ties reading to some type of study or self-improvement, not entertainment. This is nonsense; I […]

Filed Under: Personal Tagged With: books, not work

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