Yes, the Google Analytics Individual Qualification (GAIQ) exam exists, and I just passed it!
I enjoy learning new things, which is good since constant learning and Internet marketing go hand and hand.
Google introduced the GAIQ earlier this year – and what a great idea to encourage professionals to take the extra learning step. The test consists of 70 questions, is 90 minutes long and costs $50. To pass you need more than 75% and once you do, you get a very modest PDF with your name on it.
In order to prepare for it, it’s highly recommended to check out Google’s Conversion University. If you’ve used Google Analytics for a while you’ll probably be familiar with most of the material. But I would still recommend going through those lessons, regardless of whether you’re taking the exam or not. I, for one, learned quite a bit.
I would also recommend those in the social media scene to get familiar with some type of analytics software – Google Analytics is powerful and free. Though I’m a believer that site traffic does not necessarily reflect ROI (I’ve written On Calculating ROI on Social Media), site analytics can help you identify trends that will tell you where to spend your resources. .
I’ve read a couple of blog posts from people expecting more than a mere PDF for having completed the GAIQ exam. But really, gimmi’ a break. Those who get to display the cool logo need to meet much tougher requirements; they are the Google Analytics Authorized Consultants (GAAC). Just to give you an idea, there are only eight GAAC in Canada – including Vancouverites 6s Marketing, VKI Studios and Wider Funnel.
In a way, I’m glad Google is not devaluing their qualified companies by giving the logo to everyone who passes an exam. …not that I don’t want one, everybody likes logos, right? In fact, how about having a smaller logo Google people?
3 Tips For The GAIQ Exam:
1. Know the basics about Google Analytics relating to e-commerce and Google Adwords. There are plenty of questions relating to both.
2. Have a different browser window open with:
- Your Analytics account – it’ll be good to double check many things.
- Google’s URL Builder – it’ll be useful to verify a couple of questions.
- Regular Expression Tool – you’ll use it to verify something.
- Google Analytics Support Page – it’s a test, you’ll be second guessing yourself.
3. Experiment with your own account before taking the exam. It will help you make sense of most questions.
Do you have any other advice for those who are reading this?