Marta Turek from Enquiro at Vancouver SEM Meetup

On our last Meetup Marta Turek, a Search Marketing Strategist at Enquiro, presented on the measurability of PPC when it comes to B2B.

You might find by reading my previous posts that I always come out with something valuable from any presenters. This time two very different things impressed me about Marta’s presentation: her perspective on the matter and her ability to communicate a complex and confusing topic in such a clear and logical way.

After some technical difficulties on our new room (the smaller room of the 3^rd floor of Ceilis Irish Pub) Marta took the stage and started her presentation. Her perspective on the topic, and the way she presented it was, at least for me, very helpful.

Personally, this was one of the times when it’s not only what you know, it’s how you say it.

Anyone who has worked with PPC in b2b knows the challenge of accountability. There are so many factors involved in the process that it can sometimes be difficult for the client to justify the money spent on paid advertising.

In her presentation, Marta gave some interesting insights, numbers and exposed some of the points that we have to take into consideration when dealing with b2b campaigns, which are usually rather involved.

Marta has been kind enough to provide us with a copy of her presentation, click here for Marta’s PPC Measurability PowerPoint presentation.

I was particularly impressed with Marta’s ability to communicate this subject matter. Perhaps I’m a little biased because I like the subject, but I know of very few people who can talk about these things without confusing their audience, and sometimes themselves.

You can read more about Marta’s take a different subjects on her blog, SEM Street Cred. I recommend it.

The meetup platform has been a little wonky when it comes to pictures. But you can check my Flickr Set to see some of the pics.

Share any thoughts you had about the Meetup!

Cheers, Jose

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