Once again, I’m in the early stages of starting a business. While deciding and researching a good name and web address I’ve found an interesting trend; SEO has changed the way people choose a company name. Sometimes, it seems, people are caring more about SEO robots than people.
Take a look at TopSEOs’ rankings for Canada and the U.S. and you’ll see what I mean: Clicks2Customers, Increase Visibility and SEO Image are some of the top ranking names. I’m sure the quality of their service, and not their name, has brought them up there. So I can’t help but to think that choosing such a precise name – names that restrict the company’s products – might be somewhat risky. What if Clicks2Customers or any of the above decides to grow into a full online marketing agency? Then the name would turn against them.
It seems to me that some names, like Vancouver’s 6s Marketing or California’s Bruce Clay Inc – also on the top-ten list –, have more accommodating names. 10 years ago, Nike was about shoes, now it’s about shoes, clothes, sports, etc. Microsoft, Starbucks, Virgin, they change their products – for the most part – without changing their name.
What do you think about names that dictate the product?
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