Jose Uzcategui

Digital analytics, performance marketing and personal anecdotes.

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On Calculating ROI for Social Media

April 18, 2009 by Jose Uzcategui 5 Comments

It’s true, social media is a tough sell for business – and understandably so. Execs want numbers, data, percentages… something other than opinions on how spending time and resources on Facebook or Twitter is worth the money – ROI. To illustrate, allow me to share a brief conversation I had last week.

Filed Under: Internet Marketing, Social Media Tagged With: roi, Social Media

How To Track Clicks On Your Shortened Links

April 14, 2009 by Jose Uzcategui 1 Comment

Yes, you can track how many times people click on your shortened link. From the different choices out there I’ve only tried TweetBurner (www.twurl.com), the one I use, and www.bit.ly, another popular choice. Here’s how to set it up so you can track your shortened clicks usign twurl.com, regardless whether you shorten them at the […]

Filed Under: Questions, Social Media Tagged With: strategies, tweetdeck, twirl

Is Your Company On LinkedIn?

March 31, 2009 by Jose Uzcategui Leave a Comment

If you joined LinkedIn back in 2004 but haven’t been active it in the last couple of years, you might not know of some of the features added to this powerful social network. Some of the people I’ve talked to lately were very surprised to hear you could search company profiles on LinkedIn, even though […]

Filed Under: Social Media Tagged With: linkedin

Why You Should Have Video On Your Site

March 30, 2009 by Jose Uzcategui Leave a Comment

[viddler id=13d46688&w=350&h=305] The rule of thumb is YES, you should have video on your site. Why?

Filed Under: Social Media Tagged With: Video

You Will Want This Metric Tool

March 24, 2009 by Jose Uzcategui 2 Comments

Exciting new features from Radian6 from radian6 on Vimeo. I want to bring up Radiant6 as one of those tools you, as an business owner or professional who is interested in what’s being said out there, should have an eye out for.

Filed Under: Internet Marketing, Social Media Tagged With: Internet marketing, metrics, radian6

Is it Possible to Pursue Separate Goals with Social Media?

March 21, 2009 by Jose Uzcategui 1 Comment

Here’s an interesting situation brought to me by my good friend, Jane Doe. She’s an academic pursuing a PhD in political philosophy by day and going after a dancing hobby by night. Jane wants to start using social media for both; (a) to follow other academics and help build his reputation as a political philosopher […]

Filed Under: Questions, Social Media Tagged With: business, Social Media

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