Jose Uzcategui

Digital analytics, performance marketing and personal anecdotes.

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Dear Dell – If You Want To Break Up, Just Say So

December 4, 2010 by Jose Uzcategui Leave a Comment

I think Dell is trying to break up over email.

Dear Dell,

The other day I received your “Deal of the Week” email. You got me excited. Finally, you were going to give me that chance to buy that thing that I’ve been wanting all year; my PS3 console.

I clicked on it because I saw an image of a PS3 – oh boy!

To my surprise, I landed on a page with a bunch of deals. Why?

I felt used, deceived.  You told me you had “a deal of the week” – one awesome deal. Instead, you send me to the “here are all our deals ever” page.

That’s okay, we all make mistakes. I wanted to tweet you about it so we could be friends. Thus, happily I clicked on the Twitter icon titled “Follow us”. I could actually feel your cold heart as I landed on another deals page with computers instead of Twitter page.

But I’m a patient guy and wouldn’t want to give up so easily on our relationship. So I went to “Contact Us” to find the twitter feed. The horror. I landed on a page with 20+ Twitter feeds. It was hard to know which one to use for what.

Sorry, Dell. It seems I’m no longer your type. It seems you’re trying to get rid of me.

I might not pamper you with Alienware purchases every week, but I thought we had something going here.

I’ll be honest. Yesterday I was at Best Buy, and I was treated nicely. I almost committed right then and there but wanted to check with you first, Dell. And for what? For you to get my hopes up and crush them down like a bug?!

I don’t think so. I guess I’ll go to Best Buy next week.

Filed Under: Conversion Optimization Tagged With: dell, Thoughts

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