Jose Uzcategui

Digital analytics, performance marketing and personal anecdotes.

Completed: SEMPO Insitute’s Advanced SEO Certificate

by Leave a Comment

This month I completed the Search Engine Marketing Professional Organization (SEMPO) Instute’s certificate on Advanced Search Engine Optimization. Overall, it’s a good course. Though I was familiar with many of the topics covered, most of what I know has been self-taught.  It was a good update, for sure. The content is valuable and relevant; there […]

Challenge: Generational Communication Gap (video)

by Leave a Comment

If you’re here, reading a blog, using the “Internets”, and have tried to explain this stuff to people from other generations, you know it’s a challenge. Even worse, if you’ve tried to make the generational leap with things things like Internet marketing and social media… the horror. I came across this video addressing generational communication […]

May 09 Personal Headlines (Video)

by Leave a Comment

The first week of May has been a rather eventful one – and I actually say that in this video. So I made a summary of all the things you’ll be hearing about when meeting me these days –  social media, business networking, career advancements, and family celebration news have come together. Here’s the summary:

Captions on Your Videos Help Your SEO/SEM

by Leave a Comment

I’ve already talked about videos on your site and how important it is for you to have one or two laying around. The problem is that, even though video enhances user experience, search engines and some visitors are not able to understand video content. That’s where captions come in. Adding captions to your video will […]