This week was my second time at the Net Tuesday Meetup, a popular meetup for “social media and Web innovators.” Net Tuesday might be one of the best meetups to learn about social media in Vancouver, from the basics to the nerdy. This month’s format was rather interesting. Four presenters, each at different corner of […]
SEO Basics: You Can’t Pay Google to Be 1st
I keep meeting people who still believe you can pay Google to influence search results. Well, can you? Yes and no. When you make a search query in Google you get (a) unpaid “search results” and (b) paid “AdWords ads.”
On Calculating ROI for Social Media
It’s true, social media is a tough sell for business – and understandably so. Execs want numbers, data, percentages… something other than opinions on how spending time and resources on Facebook or Twitter is worth the money – ROI. To illustrate, allow me to share a brief conversation I had last week.
How To Track Clicks On Your Shortened Links
Yes, you can track how many times people click on your shortened link. From the different choices out there I’ve only tried TweetBurner (www.twurl.com), the one I use, and www.bit.ly, another popular choice. Here’s how to set it up so you can track your shortened clicks usign twurl.com, regardless whether you shorten them at the […]
Thanks to All Workshop Attendees
Thanks to everyone who attended the social media workshop last week. And thanks also for the great feedback – I’ll make sure I keep the goods and tweak what’s needed. For those of you who missed it, there will be another one coming soon – I’m still working on the time and place. Let me […]
Vancouver Massive Tech Show – Photos and Thoughts
This year was my first year at the Vancouver Massive Technology Show. There was a lot of social media going on – courses on Twitter for business, the effect of social media on sales and marketing, BalckBerry tips, social media and corporate responsibility, and more. I keep hearing people say how different this show was […]
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