Jose Uzcategui

Digital analytics, performance marketing and personal anecdotes.

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Online Strategies Your Website Should Have By Now

January 13, 2009 by Jose Uzcategui Leave a Comment

Around six years ago I became interested in a company that made air-powered cars, Motor Development International (MDI). Air-powered cars, cool right? I entered my information to receive updates but, in the first year, I maybe received two of the most boring updates I’ve ever seen. For following years I visited the site but nothing […]

Filed Under: Internet Marketing Tagged With: Internet marketing, seo, website

I Want To Know, Not Buy!

January 9, 2009 by Jose Uzcategui 2 Comments

Today I received a promotional email from Moores Clothing, a store I visit from time to time. It was titled “Don’t miss your last chance for huge savings during our Year-End Sale!” I clicked and browsed the content for two seconds – literally – and erased it. I’m not planning to buy anything right now, […]

Filed Under: Internet Marketing Tagged With: email, marketing, newsletters

SFU’s Concepts and Practices of Technical Communication – Review

January 3, 2009 by Jose Uzcategui Leave a Comment

I’m starting this New Year with a new course under my belt: Simon Fraser University’s Concepts and Practices of Technical Communication. The course was  100% online through SFU’s WebCT, 13 weeks,  with 8 group assignments and 4 individual assignments. The text, Writing Revisable Manuals: Print and Online, was uploaded to WebCT, which made it easy […]

Filed Under: Personal Tagged With: course review, SFU, technical communication

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