Jose Uzcategui

Digital analytics, performance marketing and personal anecdotes.

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30 Day Work and Personal Review – July 2016

July 22, 2016 by Jose Uzcategui Leave a Comment

Time… I don’t have it anymore. Writing and exploring new ideas has been one of the many things I enjoy doing, but no longer have the time to do so. Between the Tokyo lifestyle, being a new dad, and in an industry that moves faster than anyone can keep up with… well… let’s say things have […]

Filed Under: Personal

Artsy Tableau Visualizations

May 20, 2016 by Jose Uzcategui Leave a Comment

It happens every now and that that, through just playing around with Tableau, I get some interesting visualizations. To be honest, most of the times this happens I’m just throwing metrics and dimensions around like rice on a wedding. In other words, don’t ask me to redo these, because I have no idea how I […]

Filed Under: For fun, Personal

Tableau TDE vs Live DB Connection

May 15, 2016 by Jose Uzcategui Leave a Comment

These last few days I’ve been exploring the best setting for enterprise analytics when using Tableau. Tableau, like most tools, has database connectors that allow live connections to your database. But one of the benefits of Tableau is able to extract data, package it in a Tableau friendly format (.tde) and boost speed of calculations […]

Filed Under: Internet Marketing, Web Analysis

A New Life As Dad and Other Work Thoughts

May 6, 2016 by Jose Uzcategui Leave a Comment

I’m sitting on a train on my way to my in-laws, we’ve been staying there for 3 nights now. The train is good. It allows some time to sit back, think, and create posts like this. The kind of post closer to an out loud thought than anything contributing to whomever reads this blog. So […]

Filed Under: Personal

My First Marketing Plan, 11 Years Ago

November 28, 2015 by Jose Uzcategui Leave a Comment

presenting

I just came across a few old photos of what could possibly be my first marketing plan for a private company and though I would share. This was around summer 2004. I had already worked 8 months as a Program Assistant with the Communication Department Coop Program at SFU, but this was my first job with a […]

Filed Under: Internet Marketing

Speaking at Opticon Conference by Optimizely

October 28, 2015 by Jose Uzcategui Leave a Comment

Last June I was invited to speak at Opticon, Optimizely’s Conversion Optimization Conference on challenges and perspective for conversion optimization teams from a global perspective. It was really a great event. The great vibe aided by even greater weather. I’m a bit late to the party writing about the event, but it’s also a good chance […]

Filed Under: Internet Marketing

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