Jose Uzcategui

Digital analytics, performance marketing and personal anecdotes.

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Embracing Change – New Job in an Old Country

March 23, 2014 by Jose Uzcategui 2 Comments

“They must often change, who would be constant in happiness or wisdom.” Confucius You may have noticed that I have been quiet for a while. The last few months have spawned a few big (I mean, huge) changes in my life, which I’m now ready to share.

Filed Under: Internet Marketing

Thoughts on Online Marketing and “The Big Picture”

September 28, 2013 by Jose Uzcategui Leave a Comment

Working with enterprise clients as always fascinating. They often bring a wide array of challenges, and with great challenges comes great opportunities to generate results. Lately I’ve been thinking about “big picture” vs. its opposite, I guess “small picture” and feeling like a lot folks get lost on the “big picture” and fail to accomplish […]

Filed Under: Internet Marketing

Starting to Scratch the Japanese Market

July 13, 2013 by Jose Uzcategui Leave a Comment

Because of reasons I’ll go into in a future post, I’ve been informing myself about the Japanese analytics industry. It’s quite different than the North American. I’m polishing my Japanese and getting comfortable having business conversations in Japanese. Of course, there’s a long way to go, but I think it’s one of those things that […]

Filed Under: Personal

Referencing Cells in Excel with Next Analytics V5

March 18, 2013 by Jose Uzcategui Leave a Comment

Cell referencing is one of the great advantages of leveraging  NEXT Analytics and Excel. Recently I started working with the new Version 5 and found myself scratching my head when it came to referencing cells to define the time period a query – a silly little detail but, let’s write about it because surely I’m […]

Filed Under: Web Analysis

Testing A New Theme

March 2, 2013 by Jose Uzcategui Leave a Comment

After being hacked a couple of months ago I’ve been trying to find the easiest way to redo my blog into something that’s fast and reliable so I can keep writing about analysis and other thoughts.

Filed Under: Internet Marketing

Yay! – I’m in the LinkedIn Top 5% of 2012!

February 13, 2013 by Jose Uzcategui Leave a Comment

Top 5% Letter from LinkedIn

I recently received this email from LinkedIn with a congratulations. My profile was in the top 5% of those viewed in 2012 – right up there with Barack Obama. (Okay, he was #1)

Filed Under: For fun, Social Media

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