Jose Uzcategui

Digital analytics, performance marketing and personal anecdotes.

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Mobile Email Campaign Fail (BlackBerry) – Whistler-Blackcomb

December 11, 2010 by Jose Uzcategui Leave a Comment

Use good ALTs, for example - screencap of mobile version of Whisteler email

Like most of you, I constantly receive promotions over email, which I check on my BlackBerry on my way to work. I’m always victim of frustrating usability issues thanks to having a BlackBerry (Pearl Flip) phone. At least in North America, everything seems to be targeted to iPhones and Androids.  Granted, creating an email campaign that’s perfect […]

Filed Under: Conversion Optimization Tagged With: blackberry, email, mobile

Dear Dell – If You Want To Break Up, Just Say So

December 4, 2010 by Jose Uzcategui Leave a Comment

Dear Dell, The other day I received your “Deal of the Week” email. You got me excited. Finally, you were going to give me that chance to buy that thing that I’ve been wanting all year; my PS3 console. I clicked on it because I saw an image of a PS3 – oh boy! To […]

Filed Under: Conversion Optimization Tagged With: dell, Thoughts

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