Jose Uzcategui

Digital analytics, performance marketing and personal anecdotes.

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Thoughts on Google Analytics 4 – Pains and Opportunity

February 24, 2022 by Jose Uzcategui Leave a Comment

For those of us in the digital analytics the last year or so have been focused on the newest version of Google Analytics: Google Analytics 4. To be candid, GA4 has been a pain. The launch felt rushed, the transition seems pushy, expectations misaligned, and bugs with no documentation at every turn. I was an […]

Filed Under: Internet Marketing

The lifetime of AE Jeans Post On LinkedIn

April 20, 2021 by Jose Uzcategui Leave a Comment

A few moments ago I posted the article below on LinkedIn. It is my first time creating an article on LinkedIn, rather than posting writings from here. While I am not a fan of creating articles in platforms I don’t control, I am curious on the effects. The complete article can be found here: How […]

Filed Under: Internet Marketing, Personal

Basic Script for R + Google Analytics

December 23, 2020 by Jose Uzcategui Leave a Comment

I get tired of wasting time searching for this in old files… I typically use BigQuery, but when it is handy, it is handy.

Filed Under: Internet Marketing

BigQuery Google Analytics Queries – Just for Personal Record

October 29, 2019 by Jose Uzcategui Leave a Comment

I keep recreating queries from client to client, case to case. Let’s see if I can just use this blog as a future resource. Query using SAFE_OFFSET SAFE_OFFSET is great. I can’t remember the purpose of this query in particular (just posting here before deleting from my files), but I do remember SAFE_OFFSET. SELECT from […]

Filed Under: Internet Marketing

Google Cloud Developer’s Cheat Sheet Image

August 21, 2019 by Jose Uzcategui Leave a Comment

I had come across something like this developer’s cheat sheet a while back and forgotten about it. Today I received an email from Google pointing to it and though I’d better save it for future reference. Also, I wonder how well this is going to age 🙂 The image is from https://medium.com/google-cloud/every-google-cloud-product-described-in-4-words-or-less-4d3f37f4567b by @gregsramblings

Filed Under: Internet Marketing Tagged With: google analytics

Cookie Permission Screens on Different Sites

July 26, 2019 by Jose Uzcategui Leave a Comment

I keep coming across different ways of sites asking for cookie permissions and forgetting the ones I think are noteworthy. I’m creating this post as a scrapbook of sorts, with the different permission screens that get my attention.  Feel free to email me if you think I should add one.  Telegraph Uniqlo UK

Filed Under: Internet Marketing

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