I’m on the plane on my way back to Vancouver from the Google Seminars for Success in Atlanta. The crowd in the Google Analytics 101 and 201 was great. Good questions, lots of nodding in approval, comments about the presented material was a good sign indicating that the audience was engaged. There is always the […]
Segmenting Experiences – Guest Posted on Online-behavior.com
Last week I wrote a few thoughts on segmenting experiences for the web (posted on online-behaviour.com). It’s truly amazing to be in a space where most human actions can be measured and analyzed. Though there are some obvious pros and cons.
Google Search encryption means less keyword analysis
A couple of weeks ago Google announced that in order to make personalized searches more secure, Google Search is going be encrypt searches. Almost everyone in the Internet marketing community is pretty bummed out by this decision because this means that analytics tools, all of them, won’t be able to read the URL and collect […]
Target.com’ Disaster Site Discussed, Entertaining Post
A few days ago an Brian LaFrance posted an awesome article about how Target.com ‘s new site is failing at SEO, usability and… well, he points out a lot of things gone wrong.
Followup Report: YellowPages 360 Solution Keyword Experiment
This is a follow up on a previous post targeting Yellow Pages aggressive media camapaign, “360 Solution”. Click to download my experiment’s basic traffic report here (PDF) Soon after publishing the post targeting “Yellow Pages 360 Solutions”, much to my surprise, I ranked top position right away. That was because of the Yellow Pages’ […]
Wow, Ranking for Previous Post: #1 for Intended Keyword
It’s been more than a week since I published my last post as an experiment targeting keywords that should belong to Yellow Pages. To my surprise, the post is ranking #1 for the intended keyword. I will gather a couple more days of data and give the heads up to the Yellow Pages team in […]
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