Jose Uzcategui

Digital analytics, performance marketing and personal anecdotes.

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How To Track Clicks On Your Shortened Links

April 14, 2009 by Jose Uzcategui 1 Comment

Yes, you can track how many times people click on your shortened link. From the different choices out there I’ve only tried TweetBurner (www.twurl.com), the one I use, and www.bit.ly, another popular choice. Here’s how to set it up so you can track your shortened clicks usign twurl.com, regardless whether you shorten them at the […]

Filed Under: Questions, Social Media Tagged With: strategies, tweetdeck, twirl

Vancouver Massive Tech Show – Photos and Thoughts

April 2, 2009 by Jose Uzcategui 2 Comments

This year was my first year at the Vancouver Massive Technology Show. There was a lot of social media going on – courses on Twitter for business, the effect of social media on sales and marketing, BalckBerry tips, social media and corporate responsibility, and more. I keep hearing people say how different this show was […]

Filed Under: Events, Personal Tagged With: massive09, Social Media

Is it Possible to Pursue Separate Goals with Social Media?

March 21, 2009 by Jose Uzcategui 1 Comment

Here’s an interesting situation brought to me by my good friend, Jane Doe. She’s an academic pursuing a PhD in political philosophy by day and going after a dancing hobby by night. Jane wants to start using social media for both; (a) to follow other academics and help build his reputation as a political philosopher […]

Filed Under: Questions, Social Media Tagged With: business, Social Media

Red Carded by a Vancouver Whitecaps Guerrilla Ref!

March 18, 2009 by Jose Uzcategui Leave a Comment

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Filed Under: For fun Tagged With: fun

Trust – Another Reason To Be Out There

March 17, 2009 by Jose Uzcategui 1 Comment

Last night at Third Tuesday Vancouver Nate Elliot (http://nate-elliott.com), a market researcher and Principal Analyst at Forrester, gave a great presentation on social media and “influence”. He covered many interesting points, but the one thing that stood out above all others for me: “People trust other consumers more than they trust ads OR third party […]

Filed Under: Internet Marketing, Personal Tagged With: Internet marketing

Groups on TweetDeck – what are yours?

March 14, 2009 by Jose Uzcategui Leave a Comment

A common mistake most of us make when joining Twitter is using twitter.com. Then we discover applications like TweetDeck, go “aaaahhhh,” and start funneling tweets into groups. I’ve thought of a few ways to organize these groups – numbered (1,2,3,4); US threat-style colours (green, orange, red); descriptive (close friends, news, hot bloggers) –  and wonder […]

Filed Under: Questions, Social Media Tagged With: Thoughts, tweetdeck, twitter

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