Jose Uzcategui

Digital analytics, performance marketing and personal anecdotes.

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Thoughts on COVID-19 Coronavirus Pandemic

March 12, 2020 by Jose Uzcategui Leave a Comment

This is just a memo. It is mid-March and I think it is worth writing a few words of what is happening: a pandemic. Something I have not experienced before. In some places also a pandemonium. What information do I have at this moment? The virus originated in a “wet market” in Wuhan. The type […]

Filed Under: Personal

Thoughts On ‘Shoe Dog’, The Story of Nike’s Beginnings

November 10, 2019 by Jose Uzcategui Leave a Comment

This week I finished reading “Shoe Dog”, the memoir by creator of Nike. I enjoyed it, a mix of entertaining and motivating stories. I’ve heard that most entrepreneurs say that, if they knew all the risks and hardships they would have to face before hand, they would likely not go through it. This book. Yes, […]

Filed Under: Personal Tagged With: books

2018 Recap – Family, Work and Travels

March 4, 2019 by Jose Uzcategui Leave a Comment

It’s now March. Folks, I think it is safe for me to recall 2018 and welcome 2019! 2018 was, to put it lightly, a pivotal year. In 2018… I had my first son, left Amazon, traveled 20+ hours (with kids) to visit family in Florida stopping by Canada after four years of absence and went […]

Filed Under: Personal Tagged With: personal

One More Step: Java Programming and Software Engineering Fundamentals Specialization

December 3, 2018 by Jose Uzcategui 1 Comment

Java Programming and Software Engineering Fundamentals Certificate

Last week I completed Duke University’s Java Programming and Software Engineering Fundamentals Specialization via Coursera. The specialization consists of five courses starting with high-level JavaScript and HTML and dives into Java fundamentals. It took a few months of learning not only programing languages, but how to approach software engineering – a key takeaway for me.  […]

Filed Under: Personal Tagged With: personal

Done! Architecting with GCP Specialization on Coursera

October 4, 2018 by Jose Uzcategui Leave a Comment

Finally, I just completed the sixth and final course of the Architecting with Google Cloud Platform Specialization delivered by Coursera!  Why did I spend time on this? Because I believe cloud technologies have become a critical piece for analytics and many areas of marketing. On my last post I shared some thoughts on some of the […]

Filed Under: Personal

I’m AWS Certified! Solutions Architect – Associate

June 10, 2018 by Jose Uzcategui 1 Comment

AWS Certified Logo

Last February I passed the AWS Certified Solutions Architect Associate exam. I had to study my ass off for a couple of month to pass it, so at the very least, a blog post should go up. Cloud architecting for analytics has been calling my attention for the last few years. While at ASICS we […]

Filed Under: Personal

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