Jose Uzcategui

Digital analytics, performance marketing and personal anecdotes.

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Twitter @jose_u Is Now @joseuonline

October 21, 2009 by Jose Uzcategui Leave a Comment

In Twitter, Jose Uzcategui was @jose_u until today. From now on you can find me on Twitter at @joseuonline. I know, switching names is a last resort. This will definitely will make a dent in my Twitter history. But this change was coming sooner or later for me. Plus, in internet time no one will […]

Filed Under: Personal, Questions, Social Media Tagged With: jose uzcategui, joseuonline, jose_u, twitter

How Would You Convince This Client The Effort Worked?

July 19, 2009 by Jose Uzcategui 6 Comments

When Rick reported the 30% increase to the client’s representative, who I’ll call Trevor, the response was, “is that good?” And here’s the dilemma.

Filed Under: Internet Marketing, Questions Tagged With: difficult clients, measure, Questions, roi

Net Tuesday Vancouver – April 09

May 2, 2009 by Jose Uzcategui Leave a Comment

This week was my second time at the Net Tuesday Meetup, a popular meetup for “social media and Web innovators.” Net Tuesday might be one of the best meetups to learn about social media in Vancouver, from the basics to the nerdy. This month’s format was rather interesting. Four presenters, each at different corner of […]

Filed Under: Events, Personal, Questions, Social Media Tagged With: net tuesday, Social Media

How To Track Clicks On Your Shortened Links

April 14, 2009 by Jose Uzcategui 1 Comment

Yes, you can track how many times people click on your shortened link. From the different choices out there I’ve only tried TweetBurner (www.twurl.com), the one I use, and www.bit.ly, another popular choice. Here’s how to set it up so you can track your shortened clicks usign twurl.com, regardless whether you shorten them at the […]

Filed Under: Questions, Social Media Tagged With: strategies, tweetdeck, twirl

Is it Possible to Pursue Separate Goals with Social Media?

March 21, 2009 by Jose Uzcategui 1 Comment

Here’s an interesting situation brought to me by my good friend, Jane Doe. She’s an academic pursuing a PhD in political philosophy by day and going after a dancing hobby by night. Jane wants to start using social media for both; (a) to follow other academics and help build his reputation as a political philosopher […]

Filed Under: Questions, Social Media Tagged With: business, Social Media

Groups on TweetDeck – what are yours?

March 14, 2009 by Jose Uzcategui Leave a Comment

A common mistake most of us make when joining Twitter is using twitter.com. Then we discover applications like TweetDeck, go “aaaahhhh,” and start funneling tweets into groups. I’ve thought of a few ways to organize these groups – numbered (1,2,3,4); US threat-style colours (green, orange, red); descriptive (close friends, news, hot bloggers) –  and wonder […]

Filed Under: Questions, Social Media Tagged With: Thoughts, tweetdeck, twitter

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