Jose Uzcategui

Digital analytics, performance marketing and personal anecdotes.

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Tableau TDE vs Live DB Connection

May 15, 2016 by Jose Uzcategui Leave a Comment

These last few days I’ve been exploring the best setting for enterprise analytics when using Tableau. Tableau, like most tools, has database connectors that allow live connections to your database. But one of the benefits of Tableau is able to extract data, package it in a Tableau friendly format (.tde) and boost speed of calculations […]

Filed Under: Internet Marketing, Web Analysis

DAA Practitioner of the Year Finalist!

February 24, 2015 by Jose Uzcategui 6 Comments

What an unexpected, humbling and motivating recognition! Earlier this year, to my surprise, I was nominated for the Digital Analytics Association‘s (DAA) Awards for Excellence 2015, Practitioner of the Year. The DAA organizes these yearly awards to recognize people in various position in the industry. I’ve followed these awards for a number of years now never […]

Filed Under: Internet Marketing, Personal, Web Analysis

Referencing Cells in Excel with Next Analytics V5

March 18, 2013 by Jose Uzcategui Leave a Comment

Cell referencing is one of the great advantages of leveraging  NEXT Analytics and Excel. Recently I started working with the new Version 5 and found myself scratching my head when it came to referencing cells to define the time period a query – a silly little detail but, let’s write about it because surely I’m […]

Filed Under: Web Analysis

Testing UserReport and Google Analyitcs

December 11, 2012 by Jose Uzcategui Leave a Comment

UserReport Image

This blog post from Google Analytics blog  features UserReport as one of the tools you can leverage and integrate into your reports to get more information about your customers. [youtube]http://youtu.be/03rb0Wn8c58[/youtube]    Please participate in the survey when you see it!  Asking questions about users is something I’m constantly asking clients to do. Now there seems to be […]

Filed Under: Internet Marketing, Web Analysis

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