Jose Uzcategui

Digital analytics, performance marketing and personal anecdotes.

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To Wait or Not To Wait (For A Topic)

August 1, 2009 by Jose Uzcategui Leave a Comment

If you haven’t read my last post, it was on a real situation a friend of mine, Rick, is having with a client. I thought the situation was interesting, and so did many others here and on LinkedIn. When it comes to the blog, the idea was to post the scenario, readers’ comments, and finally […]

Filed Under: Personal Tagged With: Questions

How Would You Convince This Client The Effort Worked?

July 19, 2009 by Jose Uzcategui 6 Comments

When Rick reported the 30% increase to the client’s representative, who I’ll call Trevor, the response was, “is that good?” And here’s the dilemma.

Filed Under: Internet Marketing, Questions Tagged With: difficult clients, measure, Questions, roi

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