Jose Uzcategui

Digital analytics, performance marketing and personal anecdotes.

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Net Tuesday Vancouver – April 09

May 2, 2009 by Jose Uzcategui Leave a Comment

This week was my second time at the Net Tuesday Meetup, a popular meetup for “social media and Web innovators.” Net Tuesday might be one of the best meetups to learn about social media in Vancouver, from the basics to the nerdy. This month’s format was rather interesting. Four presenters, each at different corner of […]

Filed Under: Events, Personal, Questions, Social Media Tagged With: net tuesday, Social Media

On Calculating ROI for Social Media

April 18, 2009 by Jose Uzcategui 5 Comments

It’s true, social media is a tough sell for business – and understandably so. Execs want numbers, data, percentages… something other than opinions on how spending time and resources on Facebook or Twitter is worth the money – ROI. To illustrate, allow me to share a brief conversation I had last week.

Filed Under: Internet Marketing, Social Media Tagged With: roi, Social Media

Vancouver Massive Tech Show – Photos and Thoughts

April 2, 2009 by Jose Uzcategui 2 Comments

This year was my first year at the Vancouver Massive Technology Show. There was a lot of social media going on – courses on Twitter for business, the effect of social media on sales and marketing, BalckBerry tips, social media and corporate responsibility, and more. I keep hearing people say how different this show was […]

Filed Under: Events, Personal Tagged With: massive09, Social Media

Is it Possible to Pursue Separate Goals with Social Media?

March 21, 2009 by Jose Uzcategui 1 Comment

Here’s an interesting situation brought to me by my good friend, Jane Doe. She’s an academic pursuing a PhD in political philosophy by day and going after a dancing hobby by night. Jane wants to start using social media for both; (a) to follow other academics and help build his reputation as a political philosopher […]

Filed Under: Questions, Social Media Tagged With: business, Social Media

Oh, the blog? I was busy…

March 4, 2009 by Jose Uzcategui Leave a Comment

The last 10 days were very, very hectic – I was a host for my mother who came to visit me from Venezuela, I kept up with my writing course, worked part time – and I didn’t follow my own advice: always schedule time for social media. What happened? Now that my mom is back […]

Filed Under: Social Media Tagged With: Social Media, Thoughts, twitter

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