Jose Uzcategui

Digital analytics, performance marketing and personal anecdotes.

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Reflections On “Quit” (Book) – Great Read

November 19, 2024 by Jose Uzcategui Leave a Comment

Every now and then, we come across a book that resonates deeply, arriving at just the right time. For me, that book in 2024 was Quit by Annie Duke. Published in 2022, I only wish I had read it sooner. The full title is Quit: The Power of Knowing When to Walk Away. As the […]

Filed Under: Internet Marketing

[Video] Toronto From Above

March 26, 2024 by Jose Uzcategui Leave a Comment

screenshot-of-video-toronto

Going to Toronto has become almost a monthly thing. I typically go by train because the two times I’ve gone by plane I’ve been delayed by several hours. The last time I was there I was delayed by 7 hours. The silver lining, a beautiful view of Toronto from the plane. I was tired, enjoying […]

Filed Under: Internet Marketing

Yet Another Unhappy Mobile Plan Story – FIDO

May 25, 2023 by Jose Uzcategui Leave a Comment

It’s been a year since we’ve been back from Japan. While in Japan we would hear stories about people frustrated or unhappy with their mobile plans. I guess now it is our time. When I signed up with FIDO I was supposed to get a promotion that would wave our signup fee, $50. They said […]

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My Turn: I Got COVID

June 27, 2022 by Jose Uzcategui Leave a Comment

Last week I went to one of the biggest conferences I have ever been Collision Conference 2022 – more than 35,000 attendees. The venue was huge. Everyone was excited to get together in what for many of us was the first “post-covid” event. Of course, no one was wearing masks… not the speakers, not the […]

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Reporting Earthquakes with the Richter Scale is Useless

March 17, 2022 by Jose Uzcategui Leave a Comment

It must be said again, reporting the strength of an earthquake with the Richter Scale is useless and confusing. Seriously folks, last night a Magnitude 7.4 earthquake hit Tokyo. You might have seen it in the news. 7.4? The first thing to do after seeing that number is to research where it was felt, if […]

Filed Under: Internet Marketing

We’re Moving To Canada!

March 3, 2022 by Jose Uzcategui Leave a Comment

After 8 fantastic years in Japan, we are moving back to Canada! We are as excited as we are nervous about the move to our new hometown, Ottawa, Kanata area. The move is mid-April but posting this a few weeks early in case it is possible to do a symbolic kampai with some of you. […]

Filed Under: Internet Marketing

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