Jose Uzcategui

Digital analytics, performance marketing and personal anecdotes.

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Google Seminars for Success – Thank You Atlanta!

April 3, 2012 by Jose Uzcategui Leave a Comment

Atlanta Sunset

I’m on the plane on my way back to Vancouver from the Google Seminars for Success in Atlanta. The crowd in the Google Analytics 101 and 201 was great. Good questions, lots of nodding in approval, comments about the presented material was a good sign indicating that the audience was engaged. There is always the […]

Filed Under: Events, Internet Marketing Tagged With: adwords, google analytics, s4s, training

Segmenting Experiences – Guest Posted on Online-behavior.com

January 19, 2012 by Jose Uzcategui Leave a Comment

Last week I wrote a few thoughts on segmenting experiences for the web (posted on online-behaviour.com). It’s truly amazing to be in a space where most human actions can be measured and analyzed. Though there are some obvious pros and cons.

Filed Under: Internet Marketing Tagged With: analytics, guest post

BestBuy Santa Commercials Were Mean

December 30, 2011 by Jose Uzcategui Leave a Comment

It was the season to be merry, sharing and giving, but not for BestBuy.

Filed Under: Personal

Google Search encryption means less keyword analysis

November 7, 2011 by Jose Uzcategui Leave a Comment

A couple of weeks ago Google announced that in order to make personalized searches more secure, Google Search is going be encrypt searches. Almost everyone in the Internet marketing community is pretty bummed out by this decision because this means that analytics tools, all of them, won’t be able to read the URL and collect […]

Filed Under: Internet Marketing

Target.com’ Disaster Site Discussed, Entertaining Post

September 5, 2011 by Jose Uzcategui Leave a Comment

A few days ago an Brian LaFrance posted an awesome article about how Target.com ‘s new site is failing at SEO, usability and… well, he points out a lot of things gone wrong.

Filed Under: Internet Marketing

Replying Times…

August 28, 2011 by Jose Uzcategui Leave a Comment

I’m catching up and replying to week-old emails. It feels they might as well be last year’s. Has replying within a day or two always the norm? I feel 100 years ago you could take a bit of time to reply, but not today.In fact, there are a couple of vendors that are really close […]

Filed Under: Personal

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