Jose Uzcategui

Digital analytics, performance marketing and personal anecdotes.

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Help me decide: July 16 Week Challenge!

July 13, 2012 by Jose Uzcategui 1 Comment

So it’s past mid year and it’s time to push the envelope… even if just a little bit. I’m looking for a challenge next week, can you help me? Some of things I’m considering are: Write a blog post every day. Write a blog in Spanish every day. Read _____ in a week. No coffee […]

Filed Under: Personal

Yahoo! Facebook App is Trying to Trick Me!

April 3, 2012 by Jose Uzcategui 2 Comments

Yahoo App Is fooling us all!

A couple of days ago while I was browsing my Facebook wall I came across a news article that I found interesting . As it’s usual in many sites and blogs I could only read the first paragraph, at the bottom there was a click to “read the article”. I clicked on the typical button […]

Filed Under: Internet Marketing

Google Seminars for Success – Thank You Atlanta!

April 3, 2012 by Jose Uzcategui Leave a Comment

Atlanta Sunset

I’m on the plane on my way back to Vancouver from the Google Seminars for Success in Atlanta. The crowd in the Google Analytics 101 and 201 was great. Good questions, lots of nodding in approval, comments about the presented material was a good sign indicating that the audience was engaged. There is always the […]

Filed Under: Events, Internet Marketing Tagged With: adwords, google analytics, s4s, training

Segmenting Experiences – Guest Posted on Online-behavior.com

January 19, 2012 by Jose Uzcategui Leave a Comment

Last week I wrote a few thoughts on segmenting experiences for the web (posted on online-behaviour.com). It’s truly amazing to be in a space where most human actions can be measured and analyzed. Though there are some obvious pros and cons.

Filed Under: Internet Marketing Tagged With: analytics, guest post

BestBuy Santa Commercials Were Mean

December 30, 2011 by Jose Uzcategui Leave a Comment

It was the season to be merry, sharing and giving, but not for BestBuy.

Filed Under: Personal

Google Search encryption means less keyword analysis

November 7, 2011 by Jose Uzcategui Leave a Comment

A couple of weeks ago Google announced that in order to make personalized searches more secure, Google Search is going be encrypt searches. Almost everyone in the Internet marketing community is pretty bummed out by this decision because this means that analytics tools, all of them, won’t be able to read the URL and collect […]

Filed Under: Internet Marketing

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