Jose Uzcategui

Digital analytics, performance marketing and personal anecdotes.

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Big Changes – Japan, We’re Back!

February 26, 2025 by Jose Uzcategui Leave a Comment

Caminante, son tus huellasel camino y nada más;Caminante, no hay camino,se hace camino al andar.Al andar se hace el camino,y al volver la vista atrásse ve la senda que nuncase ha de volver a pisar.Caminante no hay caminosino estelas en la mar. Antonio Machado We arrived February 24 from Ottawa. Kumagaya. Tokyo. Ayudante. It feels […]

Filed Under: Personal

Renewed My Google Cloud Professional Data Engineering

November 28, 2024 by Jose Uzcategui Leave a Comment

Google Cloud Certified Logo

It’s a PASS! This week I successfully renewed my Google Cloud Professional Data Engineer certification. Yay for me, because this one is not easy. This professional certification requires a real closed-book test either at a designated place or at home, proctored (being watched over camera and screen monitoring). No asking GPT in the extra monitor, […]

Filed Under: Internet Marketing

Reflections On “Quit” (Book) – Great Read

November 19, 2024 by Jose Uzcategui Leave a Comment

Every now and then, we come across a book that resonates deeply, arriving at just the right time. For me, that book in 2024 was Quit by Annie Duke. Published in 2022, I only wish I had read it sooner. The full title is Quit: The Power of Knowing When to Walk Away. As the […]

Filed Under: Internet Marketing

[Video] Toronto From Above

March 26, 2024 by Jose Uzcategui Leave a Comment

screenshot-of-video-toronto

Going to Toronto has become almost a monthly thing. I typically go by train because the two times I’ve gone by plane I’ve been delayed by several hours. The last time I was there I was delayed by 7 hours. The silver lining, a beautiful view of Toronto from the plane. I was tired, enjoying […]

Filed Under: Internet Marketing

Yet Another Unhappy Mobile Plan Story – FIDO

May 25, 2023 by Jose Uzcategui Leave a Comment

It’s been a year since we’ve been back from Japan. While in Japan we would hear stories about people frustrated or unhappy with their mobile plans. I guess now it is our time. When I signed up with FIDO I was supposed to get a promotion that would wave our signup fee, $50. They said […]

Filed Under: Internet Marketing

My Turn: I Got COVID

June 27, 2022 by Jose Uzcategui Leave a Comment

Last week I went to one of the biggest conferences I have ever been Collision Conference 2022 – more than 35,000 attendees. The venue was huge. Everyone was excited to get together in what for many of us was the first “post-covid” event. Of course, no one was wearing masks… not the speakers, not the […]

Filed Under: Internet Marketing

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