Jose Uzcategui

Digital analytics, performance marketing and personal anecdotes.

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WordCamp Fraser Valley 09 #wcfv Thoughts

August 24, 2009 by Jose Uzcategui Leave a Comment

Last Saturday you could have caught me at WordCamp Fraser Valley 2009 (tagged #wcfv). I was there representing Out-Smarts, as we sponsored the event. Let me introduce the concept for those who are unfamiliar with the xyzCamp concept.  WhateverCamp is a common way of labeling an event around “Whatever” – whatever comes before “Camp”. Thus, […]

Filed Under: Events Tagged With: 2009, wcfv, wordcamp fraser valley

Basics: Help Google Discover And Index Your Site

August 12, 2009 by Jose Uzcategui 2 Comments

Once you’ve created a website, you need to let Google know it exists. Then you should give Google and the others some guidance on how to index your site properly.  Here are some ways you can help it along. There are three basic things you should take into consideration when helping any search engine: 1. […]

Filed Under: Internet Marketing Tagged With: discover, google, meta tags, robots, robots.txt, sitemap, sitemap.xml

Re: Selling Out on Youtube (Video)

August 5, 2009 by Jose Uzcategui 2 Comments

I came across an article titled “Selling Out on YouTube: vloggers weigh in on brand integration online” by Xiaochang Li, where she mentions a great ongoing conversation on Youtube. Here’s my take on it:

Filed Under: Internet Marketing, Personal, Social Media Tagged With: facebook, linkedin, Thoughts, twitter, Video, web2.0

To Wait or Not To Wait (For A Topic)

August 1, 2009 by Jose Uzcategui Leave a Comment

If you haven’t read my last post, it was on a real situation a friend of mine, Rick, is having with a client. I thought the situation was interesting, and so did many others here and on LinkedIn. When it comes to the blog, the idea was to post the scenario, readers’ comments, and finally […]

Filed Under: Personal Tagged With: Questions

How Would You Convince This Client The Effort Worked?

July 19, 2009 by Jose Uzcategui 6 Comments

When Rick reported the 30% increase to the client’s representative, who I’ll call Trevor, the response was, “is that good?” And here’s the dilemma.

Filed Under: Internet Marketing, Questions Tagged With: difficult clients, measure, Questions, roi

On Vacation, Privacy and Social Media

July 14, 2009 by Jose Uzcategui Leave a Comment

Privacy is one of the most popular counter arguments to social media.  Your location and current activities are indeed very private pieces of information we might not always want to share. But what about the times you want to conceal just part of it all? For example, here I am in Boston. On one side […]

Filed Under: Internet Marketing, Personal, Social Media Tagged With: privacy, Social Media, strategy, vacation

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