Jose Uzcategui

Digital analytics, performance marketing and personal anecdotes.

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I read a fantasy book: “A Wizard of Earthsea”

July 14, 2021 by Jose Uzcategui Leave a Comment

earth-sea cover

I didn’t grow up as an avid book reader, but still enjoy it. Most of the books I read are about my profession, business, biographies, or something that has some learning to it. There is a part of me that ties reading to some type of study or self-improvement, not entertainment. This is nonsense; I […]

Filed Under: Personal Tagged With: books, not work

It’s Graduation Weekend! Join My Virtual Commencement Ceremony!

May 14, 2021 by Jose Uzcategui Leave a Comment

This weekend is my long awaited commencement ceremony – MET Boston University class of 2021 – my class! Masters of Science in Computer Information System with a concentration in Data Analytics. What?! It’s awesome. Yes, allow me to boast at least for the weekend. Want to attend? Not a problem. The first prerecorded ceremony for […]

Filed Under: Personal

The lifetime of AE Jeans Post On LinkedIn

April 20, 2021 by Jose Uzcategui Leave a Comment

A few moments ago I posted the article below on LinkedIn. It is my first time creating an article on LinkedIn, rather than posting writings from here. While I am not a fan of creating articles in platforms I don’t control, I am curious on the effects. The complete article can be found here: How […]

Filed Under: Internet Marketing, Personal

Thoughts from a Nelson Mandela Biography

January 17, 2021 by Jose Uzcategui Leave a Comment

Nelson Mandela

During these holidays I got a random book from the local library – a biography of Nelson Mandela.  What a short but intense story. Having grown up in Venezuela and lived most of my adult life in Canada and Japan I probably have not been exposed to blatant racism like in some countries – like […]

Filed Under: Personal Tagged With: books

Basic Script for R + Google Analytics

December 23, 2020 by Jose Uzcategui Leave a Comment

I get tired of wasting time searching for this in old files… I typically use BigQuery, but when it is handy, it is handy.

Filed Under: Internet Marketing

Thoughts on COVID-19 Coronavirus Pandemic

March 12, 2020 by Jose Uzcategui Leave a Comment

This is just a memo. It is mid-March and I think it is worth writing a few words of what is happening: a pandemic. Something I have not experienced before. In some places also a pandemonium. What information do I have at this moment? The virus originated in a “wet market” in Wuhan. The type […]

Filed Under: Personal

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