Jose Uzcategui

Digital analytics, performance marketing and personal anecdotes.

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Done! Architecting with GCP Specialization on Coursera

October 4, 2018 by Jose Uzcategui Leave a Comment

Finally, I just completed the sixth and final course of the Architecting with Google Cloud Platform Specialization delivered by Coursera!  Why did I spend time on this? Because I believe cloud technologies have become a critical piece for analytics and many areas of marketing. On my last post I shared some thoughts on some of the […]

Filed Under: Personal

On Digital Analytics and The Cloud

September 20, 2018 by Jose Uzcategui Leave a Comment

data flow 1

As a non-techie delving in digital analytics I often come across the notion that SQL, Python, R and other scripting languages are the main requirement to enter this space. No doubt, these are important. But in this post I would like to make a case for web analytics folks to better understand the cloud. The […]

Filed Under: Internet Marketing Tagged With: analytics

I’m AWS Certified! Solutions Architect – Associate

June 10, 2018 by Jose Uzcategui 1 Comment

AWS Certified Logo

Last February I passed the AWS Certified Solutions Architect Associate exam. I had to study my ass off for a couple of month to pass it, so at the very least, a blog post should go up. Cloud architecting for analytics has been calling my attention for the last few years. While at ASICS we […]

Filed Under: Personal

Amazon Japan – A New Chapter

June 19, 2017 by Jose Uzcategui Leave a Comment

amazon jp logo

Today I start my role in perhaps the most influential company in the digital world, Amazon. By now I should be on the way to the office – I wrote this yesterday. I join the Amazon Prime team in Tokyo. Exciting times. It’s a funny feeling, really. I’m aware I’m joining an organization that is […]

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Farewell ASICS. Thank You!

June 17, 2017 by Jose Uzcategui 2 Comments

After three and a half years, yesterday I left the office for the last time as a member of the ASCIS Global Ecommerce team. I am going to miss ASICS and the people I worked with. A lot happened under the ASICS umbrella. I came to Japan, got married, had my first child, made good […]

Filed Under: Personal

30 Day Work and Personal Review – July 2016

July 22, 2016 by Jose Uzcategui Leave a Comment

Time… I don’t have it anymore. Writing and exploring new ideas has been one of the many things I enjoy doing, but no longer have the time to do so. Between the Tokyo lifestyle, being a new dad, and in an industry that moves faster than anyone can keep up with… well… let’s say things have […]

Filed Under: Personal

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