Jose Uzcategui

Digital analytics, performance marketing and personal anecdotes.

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How Would You Convince This Client The Effort Worked?

July 19, 2009 by Jose Uzcategui 6 Comments

When Rick reported the 30% increase to the client’s representative, who I’ll call Trevor, the response was, “is that good?” And here’s the dilemma.

Filed Under: Internet Marketing, Questions Tagged With: difficult clients, measure, Questions, roi

On Vacation, Privacy and Social Media

July 14, 2009 by Jose Uzcategui Leave a Comment

Privacy is one of the most popular counter arguments to social media.  Your location and current activities are indeed very private pieces of information we might not always want to share. But what about the times you want to conceal just part of it all? For example, here I am in Boston. On one side […]

Filed Under: Internet Marketing, Personal, Social Media Tagged With: privacy, Social Media, strategy, vacation

No Free Wi-Fi? Ridiculous.

July 4, 2009 by Jose Uzcategui 2 Comments

Don’t you think that by now free wi-fi should be like public bathrooms? I mean, not having free wi-fi is already a liability for most places. Can you believe I’m sitting at Toronto Pearson Freakin’ International Airport and there’s no free wi-fi? As usual, you have to connect through any of the paid services that […]

Filed Under: Internet Marketing

Retrieving Accidentally Erased Code From WordPress Editor

July 1, 2009 by Jose Uzcategui 2 Comments

Last night I copied a line of code into the WordPress editor, hit “Update” and *POOF* Everything bellow the line of code I just copied disappeared! What the F*%&?! If before you knew of someone who heard about someone who erased some code… now you know that someone: me. Here’s my story. I take a […]

Filed Under: Internet Marketing

The Link Request Letter I Received Today

June 16, 2009 by Jose Uzcategui 1 Comment

Today I received a letter requesting a link from my blog. Because I’m a relatively small player, I though some of you might be interested in seeing what one of these looks like. Link building is ultra-very important when trying to build our site’s authority, page rank, and overall SEO awesomeness. What is “link building” […]

Filed Under: Internet Marketing, Personal Tagged With: link building, seo

Get Ready, Facebook Pretty URLs Are Coming!

June 12, 2009 by Jose Uzcategui Leave a Comment

Facebook recently announced on a blog post that they’ll be implementing vanity URLs starting this Saturday at midnight. So get ready, because this means that millions of users will be racing to get a pretty URL. By “pretty URL” I mean a web address that is easy to remember instead of the ugly string most […]

Filed Under: Internet Marketing, Personal, Social Media Tagged With: facebook, urls, vanity urls

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