Jose Uzcategui

Digital analytics, performance marketing and personal anecdotes.

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Divide and Conquer (and Marketing)

March 9, 2009 by Jose Uzcategui 4 Comments

A couple of days ago I got into a bit of a heated discussion about online marketing strategies. My partner, a young woman who I’ll call Lisa, defended the idea that the “dividing and conquer”  marketing strategy is not the best idea for what she wanted to do – *gasp!* According to her, it would […]

Filed Under: Internet Marketing Tagged With: Internet marketing, strategies

Have a Sitemap.xml, it’s good for your site.

February 3, 2009 by Jose Uzcategui Leave a Comment

Last week, on the Skytrain, I had an interesting conversation about website optimization with a business owner . The man was comfortable using the Internet  and managed his own website but, like most people, that was it – he wasn’t  a web developer, designer or techy guy. At one point we talked about sitemaps, and […]

Filed Under: For fun, Internet Marketing Tagged With: seo, sitemap

Choosing a Company Name for Robots And Not People?

January 25, 2009 by Jose Uzcategui Leave a Comment

Talking about online marketing strategies – URLs and SEOs

Filed Under: Internet Marketing Tagged With: business, seo

Online Strategies Your Website Should Have By Now

January 13, 2009 by Jose Uzcategui Leave a Comment

Around six years ago I became interested in a company that made air-powered cars, Motor Development International (MDI). Air-powered cars, cool right? I entered my information to receive updates but, in the first year, I maybe received two of the most boring updates I’ve ever seen. For following years I visited the site but nothing […]

Filed Under: Internet Marketing Tagged With: Internet marketing, seo, website

I Want To Know, Not Buy!

January 9, 2009 by Jose Uzcategui 2 Comments

Today I received a promotional email from Moores Clothing, a store I visit from time to time. It was titled “Don’t miss your last chance for huge savings during our Year-End Sale!” I clicked and browsed the content for two seconds – literally – and erased it. I’m not planning to buy anything right now, […]

Filed Under: Internet Marketing Tagged With: email, marketing, newsletters

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