Thanks to everyone who attended the social media workshop last week. And thanks also for the great feedback – I’ll make sure I keep the goods and tweak what’s needed. For those of you who missed it, there will be another one coming soon – I’m still working on the time and place. Let me […]
You Will Want This Metric Tool
Exciting new features from Radian6 from radian6 on Vimeo. I want to bring up Radiant6 as one of those tools you, as an business owner or professional who is interested in what’s being said out there, should have an eye out for.
Trust – Another Reason To Be Out There
Last night at Third Tuesday Vancouver Nate Elliot (http://nate-elliott.com), a market researcher and Principal Analyst at Forrester, gave a great presentation on social media and “influence”. He covered many interesting points, but the one thing that stood out above all others for me: “People trust other consumers more than they trust ads OR third party […]
Divide and Conquer (and Marketing)
A couple of days ago I got into a bit of a heated discussion about online marketing strategies. My partner, a young woman who I’ll call Lisa, defended the idea that the “dividing and conquer” marketing strategy is not the best idea for what she wanted to do – *gasp!* According to her, it would […]
Have a Sitemap.xml, it’s good for your site.
Last week, on the Skytrain, I had an interesting conversation about website optimization with a business owner . The man was comfortable using the Internet and managed his own website but, like most people, that was it – he wasn’t a web developer, designer or techy guy. At one point we talked about sitemaps, and […]
Choosing a Company Name for Robots And Not People?
Talking about online marketing strategies – URLs and SEOs