As a non-techie delving in digital analytics I often come across the notion that SQL, Python, R and other scripting languages are the main requirement to enter this space. No doubt, these are important. But in this post I would like to make a case for web analytics folks to better understand the cloud. The […]
Segmenting Experiences – Guest Posted on Online-behavior.com
Last week I wrote a few thoughts on segmenting experiences for the web (posted on online-behaviour.com). It’s truly amazing to be in a space where most human actions can be measured and analyzed. Though there are some obvious pros and cons.
Adobe Acquires Omniture!
Imagine a PDF document with some kind of cookie that could tell you how many times it has been opened! Sounds cool right? Well, it could happen soon. Adobe (the ones behind Acrobat, Photoshop, Dreamweaver, ColdFusion and a bunch of other cool software) has officially acquired Omniture (the web analytics software). (The information release letter […]
Passed the Google Analytics Individual Qualification Exam!!!
Yes, the Google Analytics Individual Qualification (GAIQ) exam exists, and I just passed it! Indeed I’ve been polishing my skills. First, the Advanced SEO Certification I mentioned on my last posts; this week was the GAIQ; and next will be…shhh, it’s a secret. I enjoy learning new things, which is good since constant learning and […]