Jose Uzcategui

Digital analytics, performance marketing and personal anecdotes.

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Bing Now With 10% of Search Market

October 4, 2009 by Jose Uzcategui 2 Comments

Bing, Microsoft’s new search engine, is slowly but surely becoming “the other choice” when it comes to search. It’s still small when compared to Google’s 64% search market share, but C-net recently reported Bing is now at 3rd place with 10% following Yahoo! with 16%. And… have you heard? Microsoft is taking over Yahoo!. So […]

Filed Under: Internet Marketing Tagged With: bing, google, yahoo!

Basics: Help Google Discover And Index Your Site

August 12, 2009 by Jose Uzcategui 2 Comments

Once you’ve created a website, you need to let Google know it exists. Then you should give Google and the others some guidance on how to index your site properly.  Here are some ways you can help it along. There are three basic things you should take into consideration when helping any search engine: 1. […]

Filed Under: Internet Marketing Tagged With: discover, google, meta tags, robots, robots.txt, sitemap, sitemap.xml

Re: Selling Out on Youtube (Video)

August 5, 2009 by Jose Uzcategui 2 Comments

I came across an article titled “Selling Out on YouTube: vloggers weigh in on brand integration online” by Xiaochang Li, where she mentions a great ongoing conversation on Youtube. Here’s my take on it:

Filed Under: Internet Marketing, Personal, Social Media Tagged With: facebook, linkedin, Thoughts, twitter, Video, web2.0

How Would You Convince This Client The Effort Worked?

July 19, 2009 by Jose Uzcategui 6 Comments

When Rick reported the 30% increase to the client’s representative, who I’ll call Trevor, the response was, “is that good?” And here’s the dilemma.

Filed Under: Internet Marketing, Questions Tagged With: difficult clients, measure, Questions, roi

On Vacation, Privacy and Social Media

July 14, 2009 by Jose Uzcategui Leave a Comment

Privacy is one of the most popular counter arguments to social media.  Your location and current activities are indeed very private pieces of information we might not always want to share. But what about the times you want to conceal just part of it all? For example, here I am in Boston. On one side […]

Filed Under: Internet Marketing, Personal, Social Media Tagged With: privacy, Social Media, strategy, vacation

No Free Wi-Fi? Ridiculous.

July 4, 2009 by Jose Uzcategui 2 Comments

Don’t you think that by now free wi-fi should be like public bathrooms? I mean, not having free wi-fi is already a liability for most places. Can you believe I’m sitting at Toronto Pearson Freakin’ International Airport and there’s no free wi-fi? As usual, you have to connect through any of the paid services that […]

Filed Under: Internet Marketing

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