Here’s a nice video on how to install Google Analytics on your WordPress Blog. I tried a plugin when I started with WordPress. I don’t remember which one, but I remember that I had a small problem and decided to copy/paste the code myself.
Passed the Google Analytics Individual Qualification Exam!!!
Yes, the Google Analytics Individual Qualification (GAIQ) exam exists, and I just passed it! Indeed I’ve been polishing my skills. First, the Advanced SEO Certification I mentioned on my last posts; this week was the GAIQ; and next will be…shhh, it’s a secret. I enjoy learning new things, which is good since constant learning and […]
Challenge: Generational Communication Gap (video)
If you’re here, reading a blog, using the “Internets”, and have tried to explain this stuff to people from other generations, you know it’s a challenge. Even worse, if you’ve tried to make the generational leap with things things like Internet marketing and social media… the horror. I came across this video addressing generational communication […]
Captions on Your Videos Help Your SEO/SEM
I’ve already talked about videos on your site and how important it is for you to have one or two laying around. The problem is that, even though video enhances user experience, search engines and some visitors are not able to understand video content. That’s where captions come in. Adding captions to your video will […]
SEO Basics: You Can’t Pay Google to Be 1st
I keep meeting people who still believe you can pay Google to influence search results. Well, can you? Yes and no. When you make a search query in Google you get (a) unpaid “search results” and (b) paid “AdWords ads.”
On Calculating ROI for Social Media
It’s true, social media is a tough sell for business – and understandably so. Execs want numbers, data, percentages… something other than opinions on how spending time and resources on Facebook or Twitter is worth the money – ROI. To illustrate, allow me to share a brief conversation I had last week.