If you’re here, reading a blog, using the “Internets”, and have tried to explain this stuff to people from other generations, you know it’s a challenge. Even worse, if you’ve tried to make the generational leap with things things like Internet marketing and social media… the horror. I came across this video addressing generational communication […]
Captions on Your Videos Help Your SEO/SEM
I’ve already talked about videos on your site and how important it is for you to have one or two laying around. The problem is that, even though video enhances user experience, search engines and some visitors are not able to understand video content. That’s where captions come in. Adding captions to your video will […]
SEO Basics: You Can’t Pay Google to Be 1st
I keep meeting people who still believe you can pay Google to influence search results. Well, can you? Yes and no. When you make a search query in Google you get (a) unpaid “search results” and (b) paid “AdWords ads.”
On Calculating ROI for Social Media
It’s true, social media is a tough sell for business – and understandably so. Execs want numbers, data, percentages… something other than opinions on how spending time and resources on Facebook or Twitter is worth the money – ROI. To illustrate, allow me to share a brief conversation I had last week.
Thanks to All Workshop Attendees
Thanks to everyone who attended the social media workshop last week. And thanks also for the great feedback – I’ll make sure I keep the goods and tweak what’s needed. For those of you who missed it, there will be another one coming soon – I’m still working on the time and place. Let me […]
You Will Want This Metric Tool
Exciting new features from Radian6 from radian6 on Vimeo. I want to bring up Radiant6 as one of those tools you, as an business owner or professional who is interested in what’s being said out there, should have an eye out for.