As a non-techie delving in digital analytics I often come across the notion that SQL, Python, R and other scripting languages are the main requirement to enter this space. No doubt, these are important. But in this post I would like to make a case for web analytics folks to better understand the cloud. The […]
Tableau TDE vs Live DB Connection
These last few days I’ve been exploring the best setting for enterprise analytics when using Tableau. Tableau, like most tools, has database connectors that allow live connections to your database. But one of the benefits of Tableau is able to extract data, package it in a Tableau friendly format (.tde) and boost speed of calculations […]
My First Marketing Plan, 11 Years Ago
I just came across a few old photos of what could possibly be my first marketing plan for a private company and though I would share. This was around summer 2004. I had already worked 8 months as a Program Assistant with the Communication Department Coop Program at SFU, but this was my first job with a […]
Speaking at Opticon Conference by Optimizely
Last June I was invited to speak at Opticon, Optimizely’s Conversion Optimization Conference on challenges and perspective for conversion optimization teams from a global perspective. It was really a great event. The great vibe aided by even greater weather. I’m a bit late to the party writing about the event, but it’s also a good chance […]
DAA Practitioner of the Year Finalist!
What an unexpected, humbling and motivating recognition! Earlier this year, to my surprise, I was nominated for the Digital Analytics Association‘s (DAA) Awards for Excellence 2015, Practitioner of the Year. The DAA organizes these yearly awards to recognize people in various position in the industry. I’ve followed these awards for a number of years now never […]
Now Fully Married!
I just came back from spending some time in Fort Lauderdale, near Miami, where I was with all my family celebrating my wedding ceremony. It was a small but just perfect wedding in my cousin’s house. Thank you to all of the people who made this possible. And thank you all the good wishes. We […]
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