Jose Uzcategui

Digital analytics, performance marketing and personal anecdotes.

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My First Marketing Plan, 11 Years Ago

November 28, 2015 by Jose Uzcategui Leave a Comment

presenting

I just came across a few old photos of what could possibly be my first marketing plan for a private company and though I would share. This was around summer 2004. I had already worked 8 months as a Program Assistant with the Communication Department Coop Program at SFU, but this was my first job with a […]

Filed Under: Internet Marketing

Speaking at Opticon Conference by Optimizely

October 28, 2015 by Jose Uzcategui Leave a Comment

Last June I was invited to speak at Opticon, Optimizely’s Conversion Optimization Conference on challenges and perspective for conversion optimization teams from a global perspective. It was really a great event. The great vibe aided by even greater weather. I’m a bit late to the party writing about the event, but it’s also a good chance […]

Filed Under: Internet Marketing

DAA Practitioner of the Year Finalist!

February 24, 2015 by Jose Uzcategui 6 Comments

What an unexpected, humbling and motivating recognition! Earlier this year, to my surprise, I was nominated for the Digital Analytics Association‘s (DAA) Awards for Excellence 2015, Practitioner of the Year. The DAA organizes these yearly awards to recognize people in various position in the industry. I’ve followed these awards for a number of years now never […]

Filed Under: Internet Marketing, Personal, Web Analysis

Now Fully Married!

February 14, 2015 by Jose Uzcategui Leave a Comment

I just came back from spending some time in Fort Lauderdale, near Miami, where I was with all my family celebrating my wedding ceremony. It was a small but just perfect wedding in my cousin’s house. Thank you to all of the people who made this possible. And thank you all the good wishes. We […]

Filed Under: Internet Marketing

Thank You 2014

December 29, 2014 by Jose Uzcategui Leave a Comment

The last few days of the year are always a good time to look back and evaluate accomplishments, new people in our lives, prepare for next year, and just do a quick reality check to see if what we’re doing is in line with what we want. I must say, 2014 was incredible.  I… joined […]

Filed Under: Internet Marketing

2014: Congratulation Andres, You Are an IRONMAN!

December 29, 2014 by Jose Uzcategui 1 Comment

September of 2104 saw my brother Andres complete an IRONMAN Triathlon. WHAT?! Yes, IRONMAN is code-talk for a 3.86km swim, a 180Km bike, and a 42.2Km run. It boggles the mind why someone would do that. But Andres, for reasons unknown to those who are sane, completed this challenge and is now officially an Ironman. It’s […]

Filed Under: Internet Marketing

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